Share this story

City of Angels proving to be the perfect venue for huge Esports investments


As Esports continues to make its way as big business, the city of Los Angeles is among the venues riding its wave of growth.

LA is now considered as major centre of Esports and for starters, it is the place to get more indulged.

Entrepreneurs have amassed fortunes making contents whether in the movies, music or television and as the years go on, they combined computers and Hollywood to produce today’s video game giants, among them Activision and Blizzard.

And as the firms attained success, the evolution of mobile games, ad tech, analytics, multi-channel networks, social and subscription commerce acme into fruition.

These transformations paved the way for Los Angeles to become the global capital of Esports which thrives in the combination of entertainment, games and sports.

Fast forward to today, LA is now the undisputed Esports startup hub in America.

It is home to three video game companies – Riot Games, Blizzard and Activision – which collectively publish several of the biggest Esports titles including League of Legends, Hearthstone, Overwatch and Starcraft II.

In fact, to show their support to the activities of said companies, major Esports organizers ESL, FACEIT and Major League Gaming built offices in LA.

North American Esports teams have also converged in the city to live and train, among them Counter Logic Gaming, Team SoloMid, Immortals and Team Liquid.

YouTube and Facebook have also made their presence felt. Other distributors such as Twitch, Twitter and MLB Advanced Media might soon follow suit.

Snapchat, Netflix, Amazon Video and Hulu, probable competitors for distribution rights, are now based in the city or hosting major programming activities.

LA has seen massive growth in early-stage investors in the market as veteran seed investors such as Upfront ventures, Greycroft, Partners and Idealab linked up with new players like BITKRAFT Esports Ventures, March Capital, Amplify, Crosscut ventures, Embark ventures, Science Inc., Karlin Ventures, Mucker Capital, Arena Ventures, LOWERCASE Capital and Luma Launch, among others.

Among the investments included companies such as Scopefly (mobile games), Zefr (videot technology), Loot Crate (subscription commerce), Whipclip (video sharing), Fullscreen (Video content) and Victorious (fan engagement).

The product brought by the said firms are associated with creation of content, consumption or monetization.

The solid support they provide is a major shot in the arm for the Esports startup ecosystem.

With the City of Angels serving as perfect backdrop, expect many more glorious things to come for Esports, and the companies themselves.