Fast-food chain giant McDonalds are reportedly considering ending its sponsorship agreement with FIFA because of increasing ethical concerns.
The American food company have been FIFA’s sponsor since 1994 but reports say they have been considering a pull out because the football’s governing body has seen too many corruption issues and was accused of allowing countries to be unethical towards workers just to reach deadlines faster.
The Daily Mail said “there is ‘around a 40 per cent chance’ that the company could pull the plug ahead of Russia 2018”.
But the paper also quoted McDonald: ‘There is no change to our sponsorship plans for the FIFA World Cup in Russia in 2018.
“Like other sponsors a couple of years ago, we strongly advocated for FIFA reform, including calling for the resignation of former President Sepp Blatter. As a sponsor, we will continue to hold FIFA accountable.”
Forbes reported that McDonald’s spend between $10 to 25 million a year as FIFA’s sponsor, and that it will cost the company $100 million to withdraw from the partnership.
In 2015, US federal prosecutors released details on cases of corruption committed by officials and associates of FIFA regarding the awarding of hosting rights for famous events.
On the same year, Switzerland’s Attorney General revealed a criminal mismanagement and misappropriation case against Blatter for illegal payments made to then-UEFA president Michael Platini.
Blatter and other top FIFA officials were suspended and an independent FIFA ethics committee slapped the former president with an eight-year ban from FIFA-related activities, which was later reduced to six.